How to create an ABM plan with Margo
Margo helps you create a clear, actionable B2B ABM plan focused on your key accounts. ABM plans are designed to help marketing and sales work together to engage…
How to create a B2B content plan with Margo
Margo helps you create a clear, actionable B2B content plan built around your audience’s needs. Content plans are designed to recommend the right long-form and short-form content to…
How to create a B2B campaign plan with Margo
Margo helps you create a clear, actionable B2B campaign plan for more immediate marketing objectives. Campaign plans are designed for focused, tactical activity. They help you define what…
How to create a B2B go-to-market plan with Margo
Margo’s go-to-market plans are designed for launching or relaunching a specific product, service, feature, or product update. They give you a focused view of what you’re taking to…
How to create a B2B marketing plan with Margo
Margo helps you create a clear, actionable B2B marketing plan with a longer-term view of your overall marketing activity. Margo’s marketing plans are designed for quarterly or annual…
How to add a product or service in Margo
If your business offers specific products or services, you can add each one individually in Margo. This allows Margo to go deeper, building tailored messaging, customer profiles, and…
How to add a portfolio in Margo
If your business has multiple business units or portfolios, for example, different service lines, product suites, or divisions, you can create a dedicated portfolio dashboard for each one.…
How to add a new competitor in Margo
Margo helps you identify and build out your competitors, based on overlapping propositions, shared geographies, and similar target audiences. When you get started, Margo will automatically create a…
How to add a new key contact in Margo
Margo helps you identify and build out your target contacts, so you can focus on the specific buyers that matter most. When you get started, Margo will automatically…
How to add a new key account in Margo
Margo helps you identify and build out your key accounts, organisations that match your ideal customer profiles and show in-market signals for what you offer. When you get…