Margo does the thinking, you take the credit.
Meet Margo, your behind-the-scenes marketing strategist. She helps you build clear B2B marketing plans in minutes – from just a URL or a few quick answers.
Meet Margo: She builds the plan, you take the win.
Margo analyses your market, audience, and competitors to tell you exactly what to say, who to target, and where to show up, delivering clear, actionable marketing plans in minutes. Ready to outsource your overthinking?
Discover
Margo AI gathers markets, competitors, ICP, personas, product data.
Analyse
Turning your data into strategic insights such as goals and messaging.
Generate
Marketing plans, content plans, ABM plans, GTM plans, campaign plans
How does she do it?
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Give her the basics.
A URL, a few quick answers – whatever you’ve got, that’s all Margo needs to get started.
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Give her a second, she’s thinking.
Margo analyses your market, competitors, audiences, key accounts, and even your messaging – building the strategic foundation in minutes.
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You get the glory. Go on, take it.
Polished, living plans – ready to refine, easy to share, and always up to date – across marketing, campaign, content, and go-to-market strategy.
Key features
Market analysis
Margo scans hundreds of reliable sources to map drivers, inhibitors, and trends – then explains it clearly, in context for your business.
Competitor analysis
Margo profiles competitors, highlights overlaps and gaps, and shows what to do with the insight.
ICP and persona builder
Margo creates ideal customer profiles and detailed personas – from firmographics and goals to buying behaviours and pain points – and maps how they decide and engage.
Key account and contact discovery
Margo identifies target accounts and the right decision-makers you should be focusing on.
Messaging frameworks
Margo connects insights, personas, and position to sharpen your value proposition.
Goal setting
Margo turns research into clear marketing and communications goals with measurable commercial outcomes.
Plan generator
Margo builds marketing, go-to-market, content, campaign, and ABM plans from your foundations, covering everything from messaging and target audiences to channel recommendations.
Margo doesn’t guess. Strategy is in her DNA.
Margo’s agentic workflows are built on 20+ years of B2B strategy experience and 300+ trusted sources and proven best practice frameworks. It’s how she create plans with strategic depth, not just AI speed.
Margo adapts.
She connects your market research, competitor analysis, personas, ICPs, and messaging with your goals to create living marketing plans that evolve as your market changes. When things shifts, Margo updates your plans instantly. No deck rewrites, no delays.
Margo scales.
She’s intuitive enough for small teams, but powerful enough to manage multiple portfolios, ICPs, and competitors. Whether you’re an agile agency or a large B2B organisation, Margo scales with your complexity.
Get started with Margo today.
Tour the platform, read a few deep dives, or kickstart your marketing plan journey.
Outsource your overthinking.
Stop losing precious time and let Margo sweat the strategy so you can steal the show.
Try Margo for free today