FAQs

Every part of Margo’s workflow is designed with specific criteria, validation checks, and best-practice frameworks baked in. Think a whole lot of secret sauce. For example, channel recommendations have to pass very strict control tests, like whether they can deliver outsized ROI or open up space competitors aren’t already saturating. Every idea is stress-tested for distinctiveness and strategic alignment, but also award-winning potential. If an idea doesn’t live up to the best practice guidelines set by region, sector, and audience profile, it won’t appear on a plan. Every single prompt behind Margo’s 150+ agents has been hand-written by strategists with the sole focus of delivering more accurate, more specific, and more exciting outputs than anything you’d get from a generic LLM.