FAQs

Yes. Every field in Margo is fully editable.

Margo cross-references insights against multiple reputable sources from a predefined dataset. For every area, like market, competitors, ICPs, Margo has a reading list of over 300 sources. Margo prioritises recent information (typically from the last 12–18 months) and applies structured validation at each stage of the workflow. Everything you see in a Margo profile has to be triangulated by two or more reputable sources. That said, we still recommend that you sense-check Margo’s work.

Every part of Margo’s workflow is designed with specific criteria, validation checks, and best-practice frameworks baked in. Think a whole lot of secret sauce. For example, channel recommendations have to pass very strict control tests, like whether they can deliver outsized ROI or open up space competitors aren’t already saturating. Every idea is stress-tested for distinctiveness and strategic alignment, but also award-winning potential. If an idea doesn’t live up to the best practice guidelines set by region, sector, and audience profile, it won’t appear on a plan. Every single prompt behind Margo’s 150+ agents has been hand-written by strategists with the sole focus of delivering more accurate, more specific, and more exciting outputs than anything you’d get from a generic LLM.

Margo works with the best available information at the time of analysis. We’ll be rolling out refresh buttons very soon, so you can scan for new updates and information.