Margo’s go-to-market plans are designed for launching or relaunching a specific product, service, feature, or product update.
They give you a focused view of what you’re taking to market, who you’re targeting, how to position it, where to prioritise activity, and how your launch efforts should come together.
1. Create a new plan
Log into your Margo account. From the left hand side navigation, select Generate a plan.
2. Choose your plan type
Pick the plan that best fits what you’re trying to accomplish:
- Go-to-market plans
Perfect for launching or relaunching a product, service, or feature
3. Set up your plan
Choose what the plan is for (company, portfolio, or product). For go-to-market plans, we suggest selecting just one offering.
Customise your plan:
- Target geography
- Goals
- Ideal customer profile(s)
- Persona(s)
- Duration
- Budget
- Launch date
You can also add notes to give Margo more context — anything that helps shape a better plan.
4. Generate and refine your plan
Give your plan a name and click Preview plan.
Margo will generate your plan in a few minutes.
From there, you can:
- Edit any section
- Fine-tune the details
- Download it as a Word document
5. Save your plan for later
Your plan will be saved in Saved plans, so you can revisit, review, and update it anytime.