Margo helps you identify and build out your key accounts, organisations that match your ideal customer profiles and show in-market signals for what you offer.
When you get started, Margo will automatically create a set of fully built key account profiles based on her understanding of your ICPs.
You may also want to explore additional accounts — or add your own key account in Margo — and that’s easy to do.
1. Generate and explore key accounts
Head to:
Key accounts → Generate key accounts
From here, you can:
- Browse the list of suggested accounts
- Select one to turn into a full profile
Once selected, Margo will automatically:
- Build out the full key account profile
- Create associated key contacts (decision-makers in that organisation)
2. Add your own key account
If you don’t see what you’re looking for, you can add your own.
- Select Add known key account
- Enter a short description
Margo will take it from there, building out the full profile for you.