An engine that never stops thinking
Margo’s graph-based AI connects thousands of real-time research signals into a living intelligence graph, continuously evolving its understanding of your client’s product, customers, market, and competitors.
Margo for freelancers and agencies
Margo is the strategist your team’s been missing.
Whether you’re a one-person powerhouse or a 100-strong team, Margo works behind-the-scenes to support strategic planning, so your team can move faster without adding hours or headcount.
What is Margo?
B2B marketing strategy, delivered in minutes.
Built by two former agency strategy heads, Margo turns a company URL into complete B2B marketing plans—from messaging to content and channel strategy. Instead of burying strategy in disconnected decks, everything lives in one place, organised, up to date, and easy to build on.
What Margo does
Everything you need for fast, actionable planning.
Market and competitor analysis
Scan hundreds of trusted sources to uncover insights and opportunities instantly.
ICP and persona builder
Identify and prioritise the audience that matters most.
Messaging frameworks
Keep propositions sharp, consistent, and differentiated.
Marketing plans
Set direction and priorities across goals, products, audiences, and channels.
Campaign plans
Plan tactical projects with clear messages, channels, timelines, and success measures.
Content plans
Create consistent, purposeful content with defined themes, formats, messages, and distribution.
Go-to-market plans
Launch or relaunch products with actionable sales and marketing playbooks.
ABM plans
Attract and grow your clients’ best customers with key account engagement plays.
A smarter way to plan.
Strategy you can stand behind
Margo turns 20+ years of B2B expertise, 300+ trusted data sources, and 50+ proven frameworks into instant strategy, delivered automatically, with no extra prompting. Every insight is cross-checked against multiple credible signals.
No more dead decks
Margo keeps everything in a live, up-to-date workspace, so you can track customers, competitors, and go-to-market strategy as they change—without relying on static decks or documents.
Keep your cool – even when things heat up.
Edit AI outputs
Review, edit, and approve every recommendation. Margo moves quickly, but you have the final say.
Keep plans live
When markets or client priorities change, Margo updates instantly.
Scale without juggling
Handle multiple products, portfolios, and markets without breaking a sweat.
Margo does the thinking, you take the credit.
Stop planning the hard way. Get ahead before everyone else catches on.
Try Margo for free