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FAQs

Everything you need to get set up and make your first plan with confidence.

How accurate is Margo’s output?

Margo cross-references insights against multiple reputable sources from a predefined dataset. For every area, like market, competitors, ICPs, Margo has a reading list of over 300 sources. Margo prioritises recent information (typically from the last 12–18 months) and applies structured validation at each stage of the workflow. Everything you see in a Margo profile has to be triangulated by two or more reputable sources. That said, we still recommend that you sense-check Margo’s work.